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TARGET AUDIENCE DIES

Peter Zehren | Nonprofit Management and Leadership Many of us learned in marketing to send out information to a “target audience” and focus on their needs. However, as social media and tools of...

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FIVE STEPS TO BUY-IN

Peter Zehren | Nonprofit Management and Leadership As I lay on the floor at a “Gong Bath” recently I thought about how new adventures can help us work more effectively. But new initiatives need buy-in....

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